Features · Flows & automations
Built once. Selling every day.
Flows are the machinery behind every number on this site: a set of automations that watch what each customer does and answer with the right message, on the right channel, at the right hour. This is the actual how behind repeat revenue.
Abandoned checkout · flow
LiveCheckout started, not finished
Trigger · from Shopify
Wait 45 minutes
Cart worth more than average?
Conditional split
No discount. Free shipping nudge.
Code with a Sunday deadline.
Big carts convert without a discount. Small ones need the deadline. The branch protects your margin on both.
The core eight
Eight flows carry most of the money.
Every store is different; the physics of repeat purchase is not. These eight get built first because they pay first.
Welcome series
The first 14 days decide if a subscriber ever buys. Story first, offer second.
Abandoned checkout
The highest-intent moment in the store. Recovered politely, within the hour.
Browse abandonment
Looked twice, never added to cart. A nudge with the product they stared at.
Post-purchase
Thank you, how to use it, then the cross-sell. Trust before the second ask.
Replenishment
Timed to when the product actually runs out, per product, per customer.
Winback
Lapsed regulars get an escalating reason to return before they are gone.
Back in stock
The waitlist hears first. Scarcity that is true converts hardest.
Sunset
The dead weight gets one last chance, then stops dragging your deliverability.
Never set-and-forget
Flows decay. Tuning is the moat.
Most stores that have flows built them once, years ago, and never looked again. Offers go stale, branches stop matching the catalog, and revenue quietly halves. Every flow we run gets a monthly test cycle: one hypothesis, one change, one measured result, logged where you can read it.
- A/B tests running inside the flows, not just campaigns.
- Branches revisited as your catalog and margins change.
- A monthly change log in plain language, five minutes to read.
Change log · what tuning looks like
Week 2
Winback email 2: subject swapped after A/B
+18% opens
Week 4
Checkout flow: SMS step added for unopened emails
+9% recovered
Week 6
Post-purchase: cross-sell moved after delivery, not before
fewer refunds
Set-and-forget is how flows die. Ours get a monthly test cycle and a change log you can actually read.
Flows are the engine. These are the parts.
Who each flow targets comes from segmentation, what it offers comes from offers and discounts, and which channel it rides on is decided by the omnichannel system.
Find out which flows you are missing.
The free audit checks your store against the core eight and prices what each missing or decayed flow is costing you per month.