Features · Segmentation & audiences
Stop blasting. Start aiming.
The fastest way to kill a list is to treat 10,000 different people as one audience. Segmentation is the quiet skill behind every good retention number: who should hear this, who should not, and who should hear nothing at all this week.
Segment · Lapsing regulars
and
and
1,214 people right now
updates live
Still engaged, stopped buying. The exact group a winback offer is for, and nobody else gets it.
RFM out of the box
A map of who is worth what.
Recency, frequency, and spend sort your whole customer base into cells you can act on. It is old math because it works: the store's next thousand dollars is almost always sitting in the at-risk column, not in another cold audience.
- Champions get early access and zero discounts. They do not need them.
- At-risk, high-value customers get the winback before they lapse.
- The lost get a sunset flow, then silence. Silence protects deliverability.
RFM map · recency × frequency × spend
Champions
buy often, spend most
Loyal
steady repeaters
Promising
new, warm
Need attention
slipping
At risk
high value, going quiet
Hibernating
long quiet
New
first order this month
About to lose
act now
Lost
sunset candidates
Every customer sits in one cell, and every cell has a play: champions get early access, at-risk gets the winback, lost gets the sunset.
Always current
Segments that maintain themselves.
A segment is a question asked continuously, not a list exported once. When a customer crosses a threshold, they move, and the flows react that hour. The winback fires on day 61, not whenever someone remembers to check.
- Built on live order, browse, and engagement data from your store.
- Entry and exit both trigger flows: enter at-risk, get the winback; buy again, leave it instantly.
- Suppression segments keep support cases and recent buyers out of promos.
Segment activity · today
LiveMaya R. entered At risk
61 days since last order
Dev P. left At risk
placed order #2519
Sana K. entered Champions
4th order, top 5% spend
Liam T. entered Sunset candidates
no opens in 120 days
Nobody exports a CSV. The flows react the moment a customer crosses a line, in either direction.
See your customer base as a map, not a list.
The free audit includes your RFM breakdown: how many champions, how many at risk, and what the at-risk column alone is worth in recovered revenue.