Free tools · Retention Scorecard

What grade is your retention?

A 60-second, self-serve read on how your store keeps customers. Four numbers in, a letter grade out, with the leaks named and the fix for each. It is a mini version of the audit we run for clients.

Your numbers

Four inputs, rough is fine. Your grade updates live, and nothing is stored unless you ask us to email it.

20%

Share of customers who buy a second time

1.4

Average purchase frequency

15%

Share of revenue from owned channels

$40,000

Used only to size the leak, never stored

F

Retention grade

Acquisition treadmill

37/100

Repeat purchase rate

20%Average

Too few first-time buyers ever come back. Post-purchase and winback flows close this gap.

Flows & automations

Orders per customer / year

1.4Average

Customers buy once and drift. Replenishment and cross-sell timing lift frequency.

Segmentation & timing

Revenue from email + SMS

15%Average

Owned channels are under-earning. List growth and omnichannel flows shift revenue off paid.

Omnichannel retention

Estimated annual leak

$57,600

in repeat revenue you could recover by closing the gap to a top-tier repeat rate.

Get the full audit on your real data

A directional grade from four inputs. The free Profit-Leak Audit grades your actual store data across every dimension.

Keep your grade

We will email you this scorecard, plus the teardowns and flow playbooks that move these numbers. One click out.

How the grade works

Benchmarked, weighted, and honest.

We score three things that actually predict repeat revenue against real D2C benchmarks, weight them by how much they move the needle, and roll them into one grade. A weak area is not hidden behind a good one, it is named, with the exact lever that fixes it.

  • Repeat rate carries the most weight, then frequency and owned-channel share.
  • Every weak dimension links to the capability that closes it.
  • The leak is sized with the same model as our pricing savings tool.

What we grade

  • Repeat purchase rate

    Healthy 25-30%, elite 40%+

  • Purchase frequency

    Good 1.8+ orders / customer / year

  • Owned-channel revenue

    Strong 20-30% from email + SMS

Each is scored against real D2C benchmarks, weighted, and rolled into one letter grade with the leaks named.

Keep goingROI calculatorAbandoned cart calculatorThe full Profit-Leak Audit

A grade is a start. The audit is the map.

The free Profit-Leak Audit grades your actual store data across every dimension and hands you a prioritized fix list, not just a letter.

Get Your Free Profit-Leak AuditBook a call instead
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